Focus on the Goal

My pet peeve recently has been people who want to do something great in order to say they did something great. It is a dangerous mindset because it diverts your attention from creating quality.

If your goal was to write the Great American Novel and you are constantly focused on things like finding a publisher and artist for the cover, then the chances of writing a great book taper off rather quickly. If you want to write a great book, you need to spend time writing.

This is especially frustrating when working with others. They are concerned about moving their agenda forward instead of simply putting out quality. Even though it seems counter productive at times, if your focus is on the goal, the exterior details will fall into place in your favor.